Publicerat: 2017-04-04 22:35:22
Laila Bagge and Lili Assefa formed a relationship through hit-TV shows like ”Idol” and “Let’s Dance” and quickly realized their mutual passion for jewellery and fashion.
Laila Bagge became a well known, recognized and loved personality among the swedish people through her participation as jury member in the television show “Idol”, finalist in the Swedish version of “Dancing with the stars” and her own TV-show “Made in Sweden”. Laila is also a music manager and songwriter, she worked for Sony BMG New York as a talent scout for three years. She has written songs for platinum artist such as Céline Dion, 98 degrees and Mýa.
Lili Assefa is a swedish PR-star with a background in the music industry. Today she is involved and represents some of Sweden’s biggest TV-productions and personalities. Lili takes care of the PR for successful businesses and persons such as the top chefs Gordon Ramsey and Tomas Keller during their visit in Sweden, top music artist such as David Guetta and Avicii, the Swedish Eurovision contest as well as the sport personality Fredrik Ljungberg.
Together Lili and Laila pursued the dream of creating and designing their own jewellery. Their unique way of blending attitude with edge together with sophistication and glamour, turned out to be the perfect match. Their company; Rock By Sweden was therefore created.
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